Technologies

How to control the flow of customer data and across the company?

If you’re like most businesses, you have customer data spread across different departments, which can make it difficult to get a holistic view of your customers. In this article, we’ll…

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What concept does the word PIM correspond to?

PIM is an acronym that stands for Product Information Management. Product Information Management is a system that helps companies to manage their product data. It is a software that helps…

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Why is the close collaboration between marketing and IT essential?

The close collaboration between marketing and IT is essential because it helps ensure that marketing goals are aligned with IT capabilities and that IT resources are used effectively to support…

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What are the most used computer technologies in marketing?

Marketing is a field that is constantly evolving and growing. As new technologies are developed, they are quickly adopted by marketing professionals to help them reach their target audiences more…

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